Vision and Mission

VISION, MISSION AND VALUES

Our vision is a direct reflection of you, simple and passionate: through concrete initiatives of appreciation, we want to acknowledge and promote the contribution of entrepreneurs to the economic and social vitality of Quebec and Canada.

Our mission: to find, design and provide entrepreneurs with opportunities to minimize their operating costs and maximize their performance, through exclusive partnership programs for discounts, networking, etc.

The co-founders of the Gratitude Program are entrepreneurs themselves, who understand and share the same objectives, aspirations and values as their peers: the pursuit of excellence, recognition, collaboration and innovation… among others.

Programme Gratitude Cards

OUR STORY

The Gratitude Program stems from a noble intention, gratitude, and the need to express the recognition that results from it.

Like most of their peers, entrepreneurs Francis Bouillon and Eric Grenier faced the daily challenge of working with minimum support and recognition from their counterparts.

Realizing that this was a widespread problem among their peers, they decided to negotiate discounts with suppliers who have business relationships with entrepreneurs, knowing that implementing a rebate program exclusively for entrepreneurs would result in a necessary win-win solution.

The Gratitude Program then evolves to better equip entrepreneurs who want to maximize the performance of their business.

THE GRATITUDE PROGRAM, THE KEY TO YOUR SUCCESS!

SELF-EMPLOYED INDIVIDUALS: AN INCREASE IN THE NUMBER OF SELF-EMPLOYMENT

The number of self-employed individuals and entrepreneurs in Quebec is growing. According to data from the Institut de la statistique du Québec, Quebec’s labour force was at 13.7% in 2014, but the number of “self-employed” workers rose by 3.4% last year, with about 90,000 more people.

NEEDS ASSESSMENT SURVEY

In order to understand the real needs of these self-employed individuals, we have already conducted an Internet survey, which includes simple and clear questions, among 1,400 self-employed workers. Individuals expressed their needs and the overall response indicates that nearly 80% intend on signing up to the program that will grant them access to exclusive discounts and offers.

SPECIALLY SELECTED PARTNERS

In every country, self-employed workers and small business owners work together to find solutions to their needs, including ways to save money. To help with this goal, the Gratitude Program was created to serve as a necessary tool for this market, offering discounts to partner-companies that were specifically selected to meet the real demands of members.